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…..the famous or iconic names of wine shops in Gurugram , Haryana India
With Rs 3,875 crore, Gurgaon leads Haryana liquor vend auctions that raked in over Rs 14,300 crore.
Gurgaon district led Haryana excise department’s revenue collection with Rs 3,875 crore, contributing 27 per cent to the state’s total of Rs 14,342 crore in liquor vend auctions that concluded in July under the 2025-27 policy, officials said. The figure marks a proportionate rise of 13.25 per cent from the Rs 7,025 crore collected in last year’s auctions. The department successfully auctioned all 1,194 retail liquor zones, issuing licenses for 2,388 vends, with each zone allowing two vends per licensee. In the 2024-25 fiscal, liquor vend licences were issued for a one-year term, unlike 22 months this time.
Gurugram’s Bristol Chowk, located on the premium Golf Course Road, fetched nearly ₹100 crore in the liquor licensing auction held on Saturday. The final bid closed at ₹98.6 crore, almost double last year’s EUR 5.5 million valuation and 4.2% higher than the reserve price of ₹94.6 crore. This makes it the most expensive excise auction in Haryana to date.
The ₹49.3 crore figure represents the six-month licensing cost. This translates to a daily license cost of approximately EUR 15,200, while the outlet’s average daily revenue is around EUR 45,000.
what makes Gurugram ‘s retails so unique
Liquor is often cheaper in Gurgaon (now officially Gurugram) due to lower VAT (Value Added Tax)and excise duties imposed by the Haryana state government compared to its neighbours like Delhi, alongside significant competition among a high number of retailers and flexible pricing policies. This combination of lower taxes and fierce market competition allows retailers to offer more aggressive pricing, promotions, and discounts, making alcohol more affordable for consumers.
Key reasons liquor prices are lower in Gurgaon
Lower Excise Duty in Haryana
Haryana’s excise policy keeps duties and taxes lower than many neighbouring states (like Delhi & UP). This directly reduces the retail price.
Open Market Licensing System
Haryana issues licences at auction, allowing large players to bid and operate efficiently. Higher competition leads to aggressive pricing.
Bulk Procurement by Big Retailers
Large chains purchase big volumes at discounted rates from distributors, and pass on some savings to customers.
Less MRP Restriction
Haryana allows some flexibility in pricing strategies, discounts, and promotional offers—unlike states with strict MRP rules.
Low Operational Costs Compared to Metro Cities
Rentals and compliance costs are often lower than Delhi’s prime markets, leading to cheaper shelf prices.
High Footfall From Delhi
Because people travel from Delhi to buy liquor, retailers in Gurgaon offer competitive pricing to attract more customers.